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Jan 1st 10:00 AM EST
Swags 10k
Swags 10K – A New Year’s Day Tradition
Kick off your year with community, movement, and generosity. The Swags 10K is now an annual New Year’s Day tradition in Louisville’s Iroquois Park. Join us on January 1, 2026 to log your first miles of the year with friends, family, and fellow runners.
Registration Tiers
Choose the level that’s right for you:
- $10 – Race Entry
- Entry into the 10K or 1 Mile Fun Run
Add-On Options:
- $35 – Shirt + Bracelet
- Entry into the 10K or 1 Mile Fun Run
- Official 2026 Swags 10K Race Shirt
- One-of-a-kind collaboration bracelet from Swags + The Kenyan Kids Foundation
- $10 – Race Day Packet Pickup
- Convenient on-site packet pickup on race day morning
Why We Run
The Swags 10K isn’t just about logging miles — it’s about fueling generosity. Proceeds from the race benefit the Swag Hartel Generosity Initiative, our nonprofit foundation inspired by Swag Hartel’s lifelong commitment to running and community.
The Initiative supports three core areas:
1. Youth Access – Too many young athletes in our community face barriers to participation because they lack proper footwear and gear. The Initiative works to remove those barriers by providing quality running shoes and equipment directly to those who need them most. Beyond physical access, we aim to build confidence, support healthy lifestyles, and open doors to opportunity through sport. When a child has the tools to participate, it creates a ripple effect that extends far beyond the track or field.
2. Community Support – The Initiative partners with the Louisville Sports Commission and other local organizations to expand access to running and wellness programs across our city. Together, we ensure community members — especially youth — are equipped with the footwear and resources needed to stay active and healthy. Our efforts focus on meeting people where they are, providing both essentials and encouragement to help them thrive. By investing in community partnerships, we strengthen the foundation of running culture in Louisville and create opportunities for more people to experience the joy of movement.
3. Global Impact – Through support of the Kenyan Kids Foundation, founded by Wesley Korir (2012 Boston Marathon Champion) and his wife Tarah, families in Kenya are empowered through education, nutrition, and sustainable farming. Wesley’s brother, John Korir, has become one of the world’s top distance runners, winning the 2024 Chicago Marathon and the 2025 Boston Marathon, further fueling awareness of their mission. Together, the Korir family uses running as a platform for lasting change, and leaders at Swags have built a unique relationship with them and their coach, Ron Mann — even spending time at the academy in Kenya to learn firsthand about their inspiring work.
By participating in the Swags 10K, you’re not just starting your year strong — you’re helping make a difference locally and globally.
Event Details
- Date: Thursday, January 1, 2026
- Location: Iroquois Park, Louisville, KY
- Distances: 10K & 1 Mile Fun Run
- Start Time: 10:00 AM 10k & 10:05 AM 1 Mile Fun Run
This is more than a race — it’s a chance to start the year strong, celebrate community, and give back.
Make It a Tradition
Whether you’re chasing a PR, walking your first mile of the year, or just soaking in the community energy, the Swags 10K is your place to begin the year on the right foot.
Register today and join us for the very first Swags New Year’s Day 10K!
(Prizes include overall male and female winners. 3 mystery individual prizes for male and female and 3 mystery team prizes, staggered throughout the field)
All registrations after December 31, 2025 at 6:59pm will be charged the race day pick-up fee.
