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    • At Swags,

    We Fit Your

    Feet Personally. 

    Our Fitting Process:

    Step 1 – We start by getting to know our customers, gathering information about their intended activity and any current or recurring injuries.

    Step 2 – Next, we analyze each customer’s gait by observing them walk. We also examine their current or past shoes to identify wear patterns.

    Step 3 – Using the insights from Steps 1 and 2, we select the best shoes for each customer. Instead of measuring feet, we focus on finding the right fit for their feet, as shoe sizing can vary.

    Step 4 – Finally, we set our customers up for success by discussing proper shoe care, average shoe lifespan, training tips, and answering any questions they have.

    ​

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    Upcoming Events

    Upcoming Events
    Apr 8th 06:00 PM EDT
    Norton Sports Health Midweek Miles
    Swags is excited to invite you to join the FREE Norton Sports Health Training Program group runs, part of a 15-week program designed to prepare runners of all experience levels for the Humana miniMarathon and Marathon on April 25, 2026—Kentucky’s largest day of road racing. Whether you’re chasing a personal best, training for your first race, or simply enjoying the miles with friends, these group runs are for anyone and everyone. Why Join the Group Runs? Supportive, welcoming environment Led by experienced coaches Stay consistent, build confidence, and reach your race goals Completely FREE Plus, when you check in at each group run, you’ll be entered into weekly prize drawings. Attend Swags Run/Walk Club runs as well for even more chances to win! Group Run Schedule Tuesdays – Swags Speed Sessions/Norton Training 6:30pm | February 3 – April 7 Wednesdays – Norton Sports Health Midweek Miles 6:00pm | January 14 – April 15 Saturdays – KDF/Norton Training Mileage with Friends 8:00am | January 10 – April 18 Come run with us, meet fellow runners, and take the next step toward race day success—together. Stop by Swags if you need any pre or post run essentials.
    Apr 11th 08:00 AM EDT
    KDF/Norton Training: Mileage with Friends (Pancakes)
    Swags is excited to invite you to join the FREE Norton Sports Health Training Program group runs, part of a 15-week program designed to prepare runners of all experience levels for the Humana miniMarathon and Marathon on April 25, 2026—Kentucky’s largest day of road racing. Whether you’re chasing a personal best, training for your first race, or simply enjoying the miles with friends, these group runs are for anyone and everyone. Why Join the Group Runs? Supportive, welcoming environment Led by experienced coaches Stay consistent, build confidence, and reach your race goals Completely FREE Plus, when you check in at each group run, you’ll be entered into weekly prize drawings. Attend Swags Run/Walk Club runs as well for even more chances to win! Group Run Schedule Tuesdays – Swags Speed Sessions/Norton Training 6:30pm | February 3 – April 7 Wednesdays – Norton Sports Health Midweek Miles 6:00pm | January 14 – April 15 Saturdays – KDF/Norton Training Mileage with Friends 8:00am | January 10 – April 18 Come run with us, meet fellow runners, and take the next step toward race day success—together.
    Apr 15th 06:00 PM EDT
    Norton Sports Health Midweek Miles
    Swags is excited to invite you to join the FREE Norton Sports Health Training Program group runs, part of a 15-week program designed to prepare runners of all experience levels for the Humana miniMarathon and Marathon on April 25, 2026—Kentucky’s largest day of road racing. Whether you’re chasing a personal best, training for your first race, or simply enjoying the miles with friends, these group runs are for anyone and everyone. Why Join the Group Runs? Supportive, welcoming environment Led by experienced coaches Stay consistent, build confidence, and reach your race goals Completely FREE Plus, when you check in at each group run, you’ll be entered into weekly prize drawings. Attend Swags Run/Walk Club runs as well for even more chances to win! Group Run Schedule Tuesdays – Swags Speed Sessions/Norton Training 6:30pm | February 3 – April 7 Wednesdays – Norton Sports Health Midweek Miles 6:00pm | January 14 – April 15 Saturdays – KDF/Norton Training Mileage with Friends 8:00am | January 10 – April 18 Come run with us, meet fellow runners, and take the next step toward race day success—together. Stop by Swags if you need any pre or post run essentials.
    Apr 18th 08:00 AM EDT
    KDF/Norton Training: Mileage with Friends
    Swags is excited to invite you to join the FREE Norton Sports Health Training Program group runs, part of a 15-week program designed to prepare runners of all experience levels for the Humana miniMarathon and Marathon on April 25, 2026—Kentucky’s largest day of road racing. Whether you’re chasing a personal best, training for your first race, or simply enjoying the miles with friends, these group runs are for anyone and everyone. Why Join the Group Runs? Supportive, welcoming environment Led by experienced coaches Stay consistent, build confidence, and reach your race goals Completely FREE Plus, when you check in at each group run, you’ll be entered into weekly prize drawings. Attend Swags Run/Walk Club runs as well for even more chances to win! Group Run Schedule Tuesdays – Swags Speed Sessions/Norton Training 6:30pm | February 3 – April 7 Wednesdays – Norton Sports Health Midweek Miles 6:00pm | January 14 – April 15 Saturdays – KDF/Norton Training Mileage with Friends 8:00am | January 10 – April 18 Come run with us, meet fellow runners, and take the next step toward race day success—together.

    Explore Career Opportunities at Swags

     
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