Swags Sport Shoes South

Swags original south-end louisville location

We are not just a running shoe store, Swag says. We carry everything from aqua shoes for the beach to steel toe workboots. When it comes to selection, there's not another store in this part of the country that can compete with us.

While Swag has always had a large following of runners, he has found that nurses, teachers, police officers, and warehouse employees are in need of good shoes that will support their feet while on the job.One in five people who come in here are stand on their feet all day, says Swag.They have sore feet, bad feet, or feet that are hard to fit. They can come in here and get the right shoes at the right price.

Swag's Sport Shoes is owned and operated by former British world-class runner and sub four-minute miler Swag Hartel. Swag is always available to answer your questions about shoes or training, and invites you to visit his newly renovated and expanded store (now twice the size!) in the Auburndale Shopping Center. While you are there, stroll down Alf Tupper Blvd. for walk into Louisvilles running history.

Swags South Driving Directions

Swags Sport Shoes South is located in the Auburndale Shopping Center at the corner of New Cut Road and Old 3rd Street Road (KY-907).

Mon.-Fri. 10:00 AM – 8:00 PM
Sat. 10:00 AM – 6:00 PM
Sun. 1:00 PM – 4:00 PM

Swags Sport Shoes South
7415 Old 3rd Street Rd.
Auburndale Shopping Ctr
Louisville, KY 40214


When You've Run 52,000 Miles...You Know Shoes

Swag HartelSwag has logged over 52,000 miles of running in his lifetime and has earned a reputation as one of the truly elite runners in the state of Kentucky. His love for the sport is what prompted him to open Swag's Sport Shoes in 1980 as a way to give back to the community.

Now he serves thousands of customers who have come by way of a friendly referral for good shoes, good prices, and the best service in town.

Once you go to Swag's, you won't ever go anywhere else, says long-time customer Tara Scovil. The staff know what they are talking about and can always put you in the right shoe.

More on Swag »

Swags South Staff

Mike T., aka Stanley

Background: I ran cross-country for Ballard HS and continue to run for receation. I currently enjoy weightlifting and love to go hiking/backpacking.

Experience: I have been with Swag since spring of 1999. I have grown to become one of the managers of the store. In part I pretty much run the daily operations of the store which also includes scheduling, purchasing of socks, accessories, stock managment, and special orders.

Best Part: I love all the people I work with and Swag is the greatest person I could ever work for.

Steve Y., aka Lloyd

Background: I have enjoyed running from an early age. I ran organized track from 6th grade thru high school. While in high school, I started running cross country as a sophomore. After high school, I ran for Bellarmine.

Experience: I have been running for many years. While at Bellarmine, I started working at Swags as a part time associate in 1988. I can't believe the time has gone by so fast.

Best Part: Educating and helping people become the best runner that they can be.

Kaelin W.

Background: I ran cross country for Butler High School for 3 years and track for 4.

Experience: I've worked here for 2 years now and ever since I was a freshman in high school I have been surrounded by running and I love it.

Best Part: Making people's problems go away and educating people on running.

Amanda V.

Background: I went to High School in Indiana at Floyd Central where I ran track from 5th grade through 10th grade and cross country from 5th to through 7th grade. Now I run for health and as a stress reliever. I graduated with my bachelors degree from IUS and got married to my high school sweet heart September 8th, 2007.

Experience: I have been working at Swags since 2002 after my Grandpa Wally passed away. I am in charge of womens clothing orders and displaying all clothing for each season. My boss is the best and my co-workers are great too.

Best Part: I enjoy my job and all the people I help each day. It is great educating people on exercise, the right shoes for each different persons feet, clothing, and joining the running community. I also like to be able to help people with being concious of food and water intake.

Angela K.

Background: I went to Holy Cross high school and graduated in 2007. I ran cross country for all four years and was a member of the track team for two years. I also played volleyball for a year along with soccer and swimming.

Experience: I started working at Swag's in march of 2007. I have learned a great deal about shoe technology and still have lots to learn.

Best Part: I love my job! The crew here is amazing and fun to work with. They are all easy going and always provide helpful advice when needed.

Swags East »

Several years ago I weighed 273 lbs. My back, knees, hips and feet were always in pain. I was told Swags had employees who would listen and put me in shoes that would help. I was totally surprised when one of your clerks spent close to an hour finding just the right shoe for me. By following his suggestion, I lost my excuses…and lots of weight. I am at 167 lbs. now (and still dropping), and I won't buy casual or workout shoes anywhere else."

– Mrs. A.

Who is Alf Tupper?

Alf Tupper, The Tough of the Track, was a character in a series of post-war British comics from an era where the only drugs in sport were the beers in the clubhouse.

In a nearly 40 year run in a variety of British comics, working class Alf had many adventures on and off the running track, usually involving the stuck-up rich boys.

While he was one of the best milers in the world, Alf was always the underdog, and usually competed after working a late shift at the garage, getting little sleep and a meal of fish and chips.

Swag has numerous reproductions of Alf Tupper comics scattered throughout the south end store, and has named a hallway in honor of the Tough of the Track.

Alf Tupper, Tough of the Track

For More Information

Alf Tupper on Wikipedia

Alf Tupper, Tough of the Track

Mon-Fri 10-8
Sat 10-6
Sun 1-4
Swags Sport Shoes South
7415 Old 3rd Street Rd.
Auburndale Shopping Ctr
Louisville, KY 40214

Mon-Fri 10-8
Sat 10-6
Sun 1-4
Swags Sport Shoes East
9407 Westport Rd.
Westport Plaza
Louisville, KY 40241

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