We are not just a running shoe store, Swag says.
We carry everything from aqua shoes for the beach to steel toe workboots. When it comes to selection, there's not another store in this part of the country that can compete with us.
While Swag has always had a large following of runners, he has found that nurses, teachers, police officers, and warehouse employees are in need of good shoes that will support their feet while on the job.
One in five people who come in here are stand on their feet all day, says Swag.
They have sore feet, bad feet, or feet that are hard to fit. They can come in here and get the right shoes at the right price.
Swag's Sport Shoes is owned and operated by former British world-class runner and sub four-minute miler Swag Hartel. Swag is always available to answer your questions about shoes or training, and invites you to visit his newly renovated and expanded store (now twice the size!) in the Auburndale Shopping Center. While you are there, stroll down Alf Tupper Blvd. for walk into Louisvilles running history.
Swags Sport Shoes South is located in the Auburndale Shopping Center at the corner of New Cut Road and Old 3rd Street Road (KY-907).
|Mon.-Fri.||10:00 AM – 8:00 PM|
|Sat.||10:00 AM – 6:00 PM|
|Sun.||1:00 PM – 4:00 PM|
Swags Sport Shoes South
7415 Old 3rd Street Rd.
Auburndale Shopping Ctr
Louisville, KY 40214
Swag has logged over 52,000 miles of running in his lifetime and has earned a reputation as one of the truly elite runners in the state of Kentucky. His love for the sport is what prompted him to open Swag's Sport Shoes in 1980 as a way to give back to the community.
Now he serves thousands of customers who have come by way of a friendly referral for good shoes, good prices, and the best service in town.
Once you go to Swag's, you won't ever go anywhere else, says long-time customer Tara Scovil.
The staff know what they are talking about and can always put you in the right shoe.
Several years ago I weighed 273 lbs. My back, knees, hips and feet were always in pain. I was told Swags had employees who would listen and put me in shoes that would help. I was totally surprised when one of your clerks spent close to an hour finding just the right shoe for me. By following his suggestion, I lost my excuses…and lots of weight. I am at 167 lbs. now (and still dropping), and I won't buy casual or workout shoes anywhere else."
The Tough of the Track, was a character in a series of post-war British comics from an era where the only drugs in sport were the beers in the clubhouse.
In a nearly 40 year run in a variety of British comics, working class Alf had many adventures on and off the running track, usually involving the
stuck-up rich boys.
While he was one of the best milers in the world, Alf was always the underdog, and usually competed after working a late shift at the garage, getting little sleep and a meal of fish and chips.
Swag has numerous reproductions of Alf Tupper comics scattered throughout the south end store, and has named a hallway in honor of the
Tough of the Track.